Cait Weiss 19 connecties

Managed all aspects of public relations, event planning, and strategic partnerships for boutique PR firm; coordinating multiple press junkets to client’s venues, leading pitch meetings with press contacts, generating client press updates, and producing and distributing press releases, media alerts, brand analyses and PR/event proposals. Originated, developed and lead firm’s New Media Division. Provided all content for MediaCom’s Beyond Interactive “V” blog on social networking from an insider’s perspective. Showcased client brands at tradeshows. Organized national media tours and spearheaded on-site marketing at affinity events. Streamlined billing systems. Hired, directed and trained staff.

Nightlife Reviewer and Contributing Feature Writer

Nightlife Reviewer and Barstool Zeitgeist Columnist

Produced web copy in line with FAO Schwartz’s proposed new branding program PLAY. Met with brand managers and management team to brand and strategize FAO online and reflect the new conception with branded online material.

Developed the online voice of author Candace Bushnell by generating copy and overseeing web design. Developed and produced an autobiographical column about living in a post-Sex and the City New York for a readership of over 500 monthly subscribers. Explored options with NBC.com and ICM literary agents to expand columns into a larger branded content project. Built fan community through correspondence.

Theater Reviewer

Assisted in all aspects of managing a news office, including client relations, story generation, and training new staff.