Chris Craig 87 connecties

I worked with a great team that grew Kaz from $45 million to over $500 million in annual sales in a 10-year period, absorbed several acquisitions, gained dominant market shares in all our categories and grew product margins nearly every year. I led a number of initiatives that helped us manage our growth and helped us through rocky turnaround acquisitions as well. Most recently I worked across our country organizations to transform our company's marketing approach from multinational to a truly global approach.

$110MM manufacturer of shavers and personal care products. Had recently been acquired by Vestar Capital Partners as a turnaround. Revamped product lines,harmonized strategy globally, led branding re-evaluation and ultimately grew share 13% and Sales and Profit by 20% each.

$55 million public manufacturer of Humidifiers and Air Purifiers. Sold to Rival Corp. Kansas City, MO 1996.

Led U.S. marketing effort in turnaround of Montreal-based manufacturer and marketer of premium seasonal products. $40 million domestic sales, 15% market share. Our team was able to post nearly 20% growth in our turnaround year.

Gourmet kitchen products marketer with annual revenue of $70 million. Had been recently acquired from bankruptcy with limited product portfolio. Reset marketing product strategy and built a great engineering and marketing team to grow the business through product development.

Led all aspects of product development process: analyzed marketplace from opportunity, trending and financial perspective; set category entry prioritization; managed engineering and design process; met with retail customers on a regular basis. New products revenue growth 17% per year.